|Published||September 16, 2022|
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Customer Success Group
The Customer Data Platform (CDP) Architect is a demonstrated expert in technical and/or functional aspects of customer and partner engagements that lead to the successful delivery of CDP Projects. The CDP Architect plays a critical role for setting customers up for success by prescriptively helping to shape and then execute in the Salesforce CDP space. This role also provides subject matter expertise related to the proposed CDP solution and ensures successful project delivery. This includes helping identify and proactively manage risk areas, and ensuring issues are seen through to complete resolution as it relates to CDP implementations. Will have the ability to configure and drive solutions to meet the customers business and technical requirements. Additionally, this role will include helping align on the development of client-specific implementation proposals, SOWs, and staffing plans, engaging with SMEs across the organization to gain consensus on an acceptable proposal, developing best practices within the CDP community, developing of shared assets.
Serve as the Subject Matter Expert for Salesforce CDP
Exceed goals and metrics while providing insight to CDP best practices
Engage in continued, self-directed professional growth and development
Deliver high client satisfaction (CSAT) by ensuring value is realized through each engagement
Recognized as a valuable and trusted advisor by our customers and other members of Salesforce CDP community and continue to build a reputation for excellence in professional services
Collaborate with the Go-to-Market Team to drive continued growth of services
Preferred Qualifications and Skills:
BA/BS degree or foreign equivalent
Overall 8+ years of experience in MarTech and/or Marketing Data & Analytics space.
Minimum 1 year of hands-on full lifecycle CDP implementation experience on platforms like Salesforce CDP, Tealium AudienceStream (not Tealium IQ), Adobe AEP, Segment, Arm Treasure Data, BlueShift, SessionM, RedPoint, etc.
2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
Experience with data architecture (ideally with marketing data) using batch and/or real-time ingestion
Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.)
Experience with Technologies and Processes for Marketing, Personalization, and Data Orchestration.
Experience with marketing campaign design and implementation. Experience in online ad serving or site serving platforms
Knowledge of Data Governance and Data Privacy concepts and regulations a plus
Ability to work independently and be a self-starter
Comfort and ability to learn new technologies quickly & thoroughly
Specializes in gathering and analyzing information related to data integration, subscriber management, and identify resolution
Excellent analytical & problem-solving skills
Demonstrated ability to influence a group audience, facilitate solutions and lead discussions such as implementation methodology, Road-mapping, Enterprise Transformation strategy, and executive-level requirement gathering sessions
Travel to client site (up to 50%)
PASSION: Passionate about Customer Success BEGINNER'S MIND: Always learning; approaches each interaction with an open mind; great listener and hands-on COMMUNICATOR: Speaks and writes with clarity, brevity, and purpose; explains the area of expertise clearly and confidently to others; TEAM PLAYER: Proficient at collaboration and working with members of a team URGENCY: Ability to move fast and drive business value and results TRUST: Trusts the companys core values; shows integrity, transparency, and reliability ADAPTABLE: Excels in high levels of uncertainty and change COMMUNITY CHAMPION: Leads internal initiatives; actively contributes to the Communitys knowledge and resource base
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