Salesforce Marketing Cloud Business Analyst

at CGI Group, Inc.
Location Charlotte, NC
Date Posted November 2, 2020
Category Default
Job Type Full-time


Meet our professionals

CGI: An employer of choice

Position Description

CGI is looking for a talented Salesforce Marketing Cloud Business Analyst to join our dynamic team in Charlotte. You will be instrumental in helping the CGI team deliver exceptional quality service to our clients in an agile environment. Your attention to detail and positive attitude will be highly valued in this high profile position. If you are great with juggling different tasks and like working with smart, talented people, this is the place for you! Tired of the same old thing? Take your talents to a world class consulting firm that inspires personal and professional growth and values your ideas.

Your future duties and responsibilities

As a Marketing Cloud Business Analyst you will work with a global Salesforce team. The core focus of this position is the design, development, and on-going support of customer applications and objects within with a focus in Salesforce Marketing application.

•Understand business and propose the best implementation using the SFDC solution.
•Conduct requirements and solution concept workshops
•Facilitate business process analysis and automation discussions
•Guide best practices for security model, mobile deployment strategies, workflow, data validation and analytics
•Provide best practice in specialized processes such as Lead Management, Campaign Management, Lead Defining field mapping for Leads conversion
•Author/solution detailed design and configuration specification
•Familiar with Marketing processes including Sales analysis, Market share analysis, Expense analysis, and financial analysis
•Conduct analysis of systems specifications and use analysis / diagramming tools to represent business / technical processes.
•Engage with business stakeholders to gather/analyze requirements and map them to solutions that leverage salesforce functionality.
•Demonstrate Salesforce capabilities to solve business problems by implementing Proof of Value pilots and producing the supporting documentation.
•Manage relationships with stakeholders to achieve project goals
•Maintain collaborative relationships with external vendors to achieve project goals, where necessary.
•Participate in the evolution of team best practices, standards and policies
•Stay current with the periodic Salesforce releases and leverage the updates applicable to the ORG.
•Be part of a fast paced agile scrum team and participate in planning, documentation, execution, testing, and launch of projects.

Required qualifications to be successful in this role

•Bachelor's degree in related field required.
•Minimum three years' experience of business analyst experience and five years of experience including one year of experience in Salesforce Marketing.
•Experience with various salesforce modules including: Marketing, Communities, and Lightning.
•Hands on experience with Marketing Cloud is a must
•Scrum or Agile methodology experience a must
•Scrum Master experience is preferred
•SFDC Certifications are preferred
•Experience in Salesforce Lead Conversion
•Salesforce Adoption experience is a nice to have.
•Proven track record in leading initiatives and managing small projects.
•Competency in gathering and documenting business requirements.
•Demonstrate some understanding of VisualForce, HTML, Javascript and CSS.
•Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, executives, managers, and SME
•Experience conducting/facilitating stakeholder workshops
•Client friendliness with the ability to build and maintain trusting and value added client relationships
•Ability to work independently and in fast-paced environment with tight deadlines, with minimal supervision
•Must be located in Charlotte NC area and able to work on-site at client location in Charlotte NC
•Client ownership/client engagement experience preferred
•Comfortable working within a defined budget and coordinating efforts with other teams


  • Agile / Collaborative Method
  • SalesForce
  • Salesforce

What you can expect from us

Build your career with us.

It is an extraordinary time to be in business. As digital transformation continues to accelerate, CGI is at the center of this change—supporting our clients' digital journeys and offering our professionals exciting career opportunities.

At CGI, our success comes from the talent and commitment of our professionals. As one team, we share the challenges and rewards that come from growing our company, which reinforces our culture of ownership. All of our professionals benefit from the value we collectively create.

Be part of building one of the largest independent technology and business services firms in the world.

Learn more about CGI

No unsolicited agency referrals please.

CGI is an equal opportunity employer.

Qualified applicants will receive consideration for employment without regard to their race, ethnicity, ancestry, color, sex, religion, creed, age, national origin, citizenship status, disability, medical condition, military and veteran status, marital status, sexual orientation or perceived sexual orientation, gender, gender identity, and gender expression, familial status, political affiliation, genetic information, or any other legally protected status or characteristics.

CGI provides reasonable accommodations to qualified individuals with disabilities. If you need an accommodation to apply for a job in the U.S., please email the CGI U.S. Employment Compliance mailbox at[Click Here to Email Your Resumé]. You will need to reference the requisition number of the position in which you are interested. Your message will be routed to the appropriate recruiter who will assist you.Please note, this email address is only to be used for those individuals who need an accommodation to apply for a job. Emails for any other reason or those that do not include a requisition number will not be returned.

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All CGI offers of employment in the U.S. are contingent upon the ability to successfully complete a background investigation. Background investigation components can vary dependent upon specific assignment and/or level of US government security clearance held.

CGI will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with CGI's legal duty to furnish information.