|Published||August 5, 2022|
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The Associate Manager, Brand Marketing will be responsible for helping the Salesforce.org social team coordinate their organic social media strategy, working across Facebook, Twitter, LinkedIn, Instagram, and YouTube. This role offers an exciting opportunity on a supportive team to grow valuable skills and learn firsthand about digital marketing in tech! This role will be instrumental in helping the team stay organized, keep on top of their data analysis, and brainstorm creative ideas. We are looking for storytellers who are willing to amplify the voices of our customers and communicate research to stakeholders.
Content Creation and Channel Management
Craft copy for social posts across channels (everything from events, to blogs, to thought leadership articles)
Own YouTube channel uploads
Use photoshop/illustrator to create quick graphics for social media
Maintain & update social media style guide & strategy deck
Devise new creative content ideas
Pull weekly and monthly metrics for social posts across channels
Share insights from data pulled (engagement trends, high and low performers, content types)
Monitor competitor stats (engagement, channel growth, etc.)
Research new trends in social landscape
Manage and build out social content calendar
Post content daily across channels
Devise strategy for daily social media holidays
Identify opportunities across channels to interact with audience
Reply to people who have mentioned us
Look out for dangerous or negative at mentions
Build repartee with with other SFDC & partner handles
Skills and Aptitudes:
Willingness to learn and be open minded
Passionate about social media and campaigns
Creative thinker with copywriting experience
Good eye for visual design
Exceptional verbal and written communication skills
Strong organization and attention to detail (no typo would ever pass by on your watch)
Sense of humor always a plus
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