|Date Posted||January 8, 2021|
Ref ID: 00350-0011659976
Classification: Product Manager
TCG is looking for a Salesforce (SFMC) Product Manager for a contract to hire role located in Irvine, CA.
The Salesforce (SFMC) Product Manager is responsible for the strategic development and execution of digital communication programs. The Salesforce Product Specialist will oversee the digital content and projects for online marketing, digital communications and patient record systems, and the digital media integration for the organization.
-Identify opportunities for marketing channels to improve key conversion metrics
-Develop scalable, personalized, automated marketing campaigns using Salesforce Marketing Cloud (MC), leveraging email, landing pages, SMS, push notifications, in-app messaging, etc.
-Serve as an internal subject matter expert on SFMC; be the lead administrator of campaigns/marketing journeys, working hands-on within MC & Salesforce
-Partner with IT, Salesforce, Business Intelligence (BI), and Web Program teams to identify methods of collecting or leveraging customer data, develop campaigns/journeys that are seamlessly integrated with the product experience(s)
-Manage the prospect and customer database by creating targeted lists and segments and maintain list health
-Create meaningful database segmentation so we can tailor campaign and program messages for targeted audiences across specific market segments
-Responsible for system/data integration to improve marketing automations and ensure their successful implementation with marketing technologies and data sources
-Collaborate with Stakeholders, Digital Marketing, BI and Digital Analytics to continuously analyze, personalize, and A/B test marketing campaigns
-Collaborate and mentor email marketing team members on integrated, cross-channel campaigns.
-Manage, collect and report digital marketing KPIs; present business updates, including analytics/KPIs, budgets and forecasting
-Responsible for email and automation Quality Assurance from design rendering to email functionality and lifecycle program functionality
-Deliver ongoing review of best in class marketing automation approaches, present trend reports, benchmark historical and industry best in class results; Stay current on emerging technologies
Interested applicants, please email: [Click Here to Email Your Resumé]